Brand Recognition Program

Brand Recognition Program

The SOGC is pleased to introduce its Brand Recognition Program. If you and your patients see any of the following seals on packaging, please read below to understand what it means:


The SOGC Brand Recognition Program aims to assist Canadian consumers to make informed choices when selecting over-the-counter products. 

In a recent survey of 750 Canadian women:

  • 72% said that a professional medical endorsement was an important factor when purchasing a women’s health product.
  • Eight in ten (81%) said they would be more inclined to purchase women's health products that had received the endorsement and seal of approval of the SOGC.
  • More than one quarter of Canadian women are familiar with the SOGC and one in four women would like to learn more about our organization.

This program is designed for non-prescription/over-the-counter products that are found to safely and effectively promote:

  • Female sexual and reproductive health (e.g. ovulation test kits, pregnancy tests, personal lubricants, pain management for menstrual cramps), 
  • General women's health and nutrition (sanitary pads, incontinence pads or treatments, vitamins), and/or 
  • Safe use during pregnancy (personal and household products). 

Eligible products are required to have:

  • Received Health Canada approval for sale in the Canadian market;
  • Demonstrated reasonable evidence of safety and efficacy, and pose no undue harm; 
  • Substantiated packaging claims and a perceived low risk.  

Products are independently and carefully reviewed by a panel of medical professionals.

The SOGC's Brand Recognition Program currently recognizes the following products:

Arcadia Botanicals

Church & Dwight Canada Corp.

  • First Response Advanced Digital Ovulation Test
  • First Response Digital Pregnancy Test
  • First Response Early Result Pregnancy Test
  • First Response Ovulation Test
  • First Response Rapid Result Pregnancy Test
  • First Response Test and Confirm Pregnancy Tests
  • Pre-Seed Personal Lubricant
  • Replens Gel, Vaginal Moisturizer and Lubricant

Diva International Inc.

Duchesnay Inc.


Pfizer Canada Inc.

Platinum Naturals

Searchlight Pharma Inc.

Tyros Biopharma Inc.

Volo Healthcare

For more information on the SOGC's Brand Recognition Program, please contact:

Jody Franklin, Director of Business Development
613-730-4192, ext. 230 or 1-800-561-2416, ext. 230