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New HPV Campaign Targets Women Ages 25-45

The SOGC today launched a new campaign to raise public awareness about the Human papillomavirus (HPV) virus, including a provocative video ad which is playing at selected Cineplex theatres across Canada over the next two weeks.

The target of this campaign is women between the ages of 25-45. The incidence of HPV is increasing among women in their 30s and 40s - women who have likely never displayed any symptoms, yet could still become infected with genital warts or cancer. As we age it is more difficult for our bodies to rid ourselves of the virus. Three out of four Canadians will be infected by HPV at some time in their life.